The pandemic brought a boom to the DIY market, and home improvement juggernauts like Home Depot and Lowe’s took advantage. Now, though, with reopening back in full swing, “nesters” losing the DIY itch and work picking up for construction professionals, the big box retailers are shifting away from that consumer market and back to industry professionals.
To outline this shift and its implications for the industry, as well as to glean some front-line insights from a home improvement and building professional, Voice of B2B Daniel Litwin invited Ben Neely to this episode of MarketScale’s B2B Today.
Neely is the Owner of Riverbend Homes, a company with more than 25 years of experience as a boutique custom home builder for Austin, TX and the surrounding Texas Hill Country.
Litwin and Neely explored how building material needs and shortages are impacting the search for suppliers for professionals, which materials are essentials and which have been downshifted to “nice to have,” at least during this period, and how Home Depot and Lowe’s are catering to commercial clients with convenience, rewards programs and more.