Former Newmark Managing Director David Abrams launched a commercial real estate and advisory firm called masonre, based in Miami and New York City.
Abrams said the idea is to combine his institutional experience in a small brokerage that will provide a “more personalized service.”
Abrams, a retail leasing broker, started out in 2010 at RKF and stayed on with Newmark once it acquired RKF in 2018. At masonre, Director Eliot Goldschmidt is the other in-house broker.
A Los Angeles office also is planned, with the goal of seizing on the connections between the three markets, Abrams said.
Despite its boutique size, masonre has closed more than 50,000 square feet of leases in New York City and Miami since launching in February. This in part is thanks to Abrams bringing some of his institutional clients from Newmark and retaining his relationships with associates, he said.
Overall, masonre has seen more activity on the landlord side in New York City and more on the tenant side in Miami, although not across the board, Abrams said.
On the tenant side in Miami, masonre closed a 1,773-square-foot lease on behalf of Mediterranean cafe and restaurant Novela at 2323 North Miami Avenue. The group also closed a 1,414-square-foot lease on behalf of yoga and Pilates studio YO BK at the same property.
Both are for 12-year terms.
On the landlord side, masonre represented Forte Capital in securing a 9,000-square-foot lease with architecture and design industry marketplace Material Bank at 45 Northeast 41st Street in the Miami Design District, according to a masonre news release. It is for a 10-year term. Material Bank has not yet opened.
Masonre also secured several new tenants at Crescent Heights’ 1212 Lincoln project in Miami Beach. Rooftop Cinema Club signed a 13,000-square-foot lease, or half of the project’s rooftop; SunLife Organics signed a 1,200-square-foot lease for the ground floor; and Peter Alexander Salon signed a 2,121-square-foot lease for the second floor, according to the release. All are 10-year terms.
In New York, masonre also closed office deals. It represented subscription-based personal care products and services firm Athena Club in leasing an office at 915 Broadway, as well as architecture rendering visualization firm Volley Studio in leasing at 45 Main Street, according to the release.
It also represented landlord AFIAA Swiss fund in securing a 4,341-square-foot lease with speakeasy Madame George on the lower level at 45 West 45th Street.