Home improvement, home furnishings see marked increase in foot traffic
LOS ALTOS, Calif. — With retail recovery well on its way, home improvement and home furnishings retailers continue to be strong performers for retail foot traffic, according to a recent report by retail analytics firm Placer.ai.
The report, released on Oct. 18, looked at leading home furnishings brands such as HomeGoods, At Home and Floor & Décor, as well as Lowes, Home Depot and Tractor’s Supply brands in the home improvement sector. According to Placer.ai, those home furnishings brands were already seeing exception visit metrics by the summer of 2020. Yet, Placer.ai noted, while the initial strength may have been expected, the strong numbers continuing into the summer of 2021 has been exceptional.
During August this year, visits to HomeGoods, At Home and Floor & Decor were up 26.8%, 22.8%, and 36.8%, respectively, when compared with August 2019. This strength continued into September, even while much of retail was seeing declines.
In September, At Home and Floor & Decor saw visits up 12.7% and 28.5%, respectively, compared with September 2019. Value-oriented home furnishings leader HomeGoods also saw visits up compared with 2019, but it also saw a 16.8% jump in average monthly visits from July to September 2021 looking at year-over-year metrics.